Going beyond the pill: how mHealth enables Intelligent Pharmaceuticals
Event Date: December 11, 2012 at 11:00 AM EST
It is a challenging time for the pharmaceutical industry with competition, price pressure and ever increasing costs in R&D. There has never been a more critical time to engage with the ‘customer’. Mobile Health or ‘mHealth’ offers the industry an opportunity to engage in multi-layered personalised solutions that will support patients in the real world. Through these adaptive solutions pharmaceutical companies can not only improve medication adherence, but also facilitate patients to change behavior, thus improving health outcomes and overall quality of life.

During this webinar you will learn:

  • Why mHealth is essential in order to provide payers, providers, and regulators with a better understanding of the patient experience and perspective to improve a product in the marketplace.
  • How the use of multi-modal, adaptable technologies can be combined into personalised solutions for patients, carers, and sponsors
  • How a major global pharmaceutical company views the need for ‘Intelligent pharmaceutical’ to for the future of the industry
  • How ‘Intelligent Pharmaceuticals’ can advance global pharmaceutical companies and create a future that goes ‘beyond the pill’


Kristen Farrell

Webcast Manager


Mark Brincat

Director of Product Strategy and Management
Exco InTouch

Matthew Bonam
Pharmaceutical Project Director, R&D

This is a FREE streaming audio Webcast and does not require a phone line. If you have any questions regarding this Webcast, please contact Sara Barschdorf, sbarschdorf@advanstar.com.

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