Going beyond the pill: how mHealth enables Intelligent Pharmaceuticals
Event Date: December 11, 2012 at 11:00 AM EST
It is a challenging time for the pharmaceutical industry with competition, price pressure and ever increasing costs in R&D. There has never been a more critical time to engage with the ‘customer’. Mobile Health or ‘mHealth’ offers the industry an opportunity to engage in multi-layered personalised solutions that will support patients in the real world. Through these adaptive solutions pharmaceutical companies can not only improve medication adherence, but also facilitate patients to change behavior, thus improving health outcomes and overall quality of life.

During this webinar you will learn:

  • Why mHealth is essential in order to provide payers, providers, and regulators with a better understanding of the patient experience and perspective to improve a product in the marketplace.
  • How the use of multi-modal, adaptable technologies can be combined into personalised solutions for patients, carers, and sponsors
  • How a major global pharmaceutical company views the need for ‘Intelligent pharmaceutical’ to for the future of the industry
  • How ‘Intelligent Pharmaceuticals’ can advance global pharmaceutical companies and create a future that goes ‘beyond the pill’

Moderator:

Kristen Farrell

Webcast Manager
CBI

Speakers:

Mark Brincat

Director of Product Strategy and Management
Exco InTouch

Matthew Bonam
Pharmaceutical Project Director, R&D
AstraZeneca

IMPORTANT - PLEASE READ
This is a FREE streaming audio Webcast and does not require a phone line. If you have any questions regarding this Webcast, please contact Sara Barschdorf, sbarschdorf@advanstar.com.

Register for this FREE Webcast!

 If you have previously registered for this event, please login to the archive below:
 Email:
 LOGIN

Registration is required to attend this event. Please register now.
First Name*
Last Name*
Job Title*
Organization Name*
Organization Address*
Organization Address 2
City*
State or Province*
Zip/Postal Code*
Country*
E-mail address*
Work Phone*
You must have javascript and cookies enabled to complete registration.
 
Please enable Cookies in your browser before registering for the webcast.
 
*Denotes required.
 
REGISTER

Advanstar Communications provides certain customer contact data (such as customers' names, addresses, phone numbers and e-mail addresses) to third parties who wish to promote relevant products, services and other opportunities which may be of interest to you. If you do not want Advanstar Communications to make your contact information available to third parties for marketing purposes, simply call (toll free) 1-866-529-2922 at any time, or fax us at 1-218-740-6417. Outside the U.S., please phone 1-218-740-6395.

Contact us by mail at Advanstar Communications Inc., 131 West First St., Duluth, MN 55802-2065, USA.

Privacy Policy