Using the past to predict the future: Driving better outcomes with predictive analytics
Event Date: 12/13/2012 11:00 AM Central Standard Time

Data analysis is an essential component of just about any business strategy. Today’s decision makers need to leverage all of their data, and extract deeper insights from it in order to solve challenges and drive better outcomes.

Predict analytics helps organizations use historical data to predict with confidence what will happen next, so that they can make smarter decisions. Tools such as forecasting, trend analysis and simulation empower analysts, business users and researchers to get answers to complex questions, quickly and accurately.

In this one-hour web seminar hosted by IBM, attendees will discover how predictive analytics can improve performance in every part of the organization:
  • Tony Cosentino, Vice President and Research Director at Ventana Research, will discuss the firm’s latest benchmark research on trends and best practices in the use of predictive analytics, and offer recommendations for getting the most value from it.
  • Murali Prakash, IBM Product Market Manager, and John Norton, IBM Solutions Architect, will walk attendees through an overview and demonstration of IBM® SPSS® Statistics, the data analysis software that makes it easy for beginners and experts alike to interpret data and use predictive insights for effective decision-making.

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