IDC - 2013 Chief Marketing Officer Predictions: Today's CMO Becomes Master of Data
This web conference was originally broadcast on January 8, 2013. You can access the replay recording here. This presentation will be available to audience members until January 8, 2014.

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The rise of digital business, social networking, and marketing automation strategies has moved from experimental to mainstream practices, and these business pressures now demand central attention within the overall IT agenda. Multimedia marketing execution, marketing Big Data capture and analytics, real-time response opportunities, and more — all of these trends hold the promise of a more effective marketing organization. With these trends, the partnership between the CIO and CMO is now more important than ever. Rich Vancil, Group Vice President, IDC's Executive Advisory Strategies, and Kathleen Schaub, Vice President Research, CMO Advisory Service, presented the 10 biggest impacts technology will have on the chief marketing officer in 2013.
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