How Social Media Can Help Drive Local Action

Thursday, November 08, 2012, 02:00 PM EST

Register now for this exclusive, free event

Using the power of social networks to improve the guest experience
Social media and social review sites are quickly becoming the channel of choice for customers to voice their opinions (both good and bad) of their dining experiences. This new online data presents both a challenge and an opportunity for restaurant brands when it comes to improving their guest experiences.

There is a lot of talk about your brand on social media and review sites, but what insights can you gain from these new feedback channels? More importantly, how can these insights drive local actions that improve the guest experience?

Empathica invites you to join us for a live Webinar. – Using the power of social networks to improve the guest experience. We’ll explore the challenges restaurant operators are facing today and discuss how looking at the guest experience through a social lens may help you to see the big picture of guest feedback.

In the session you’ll learn:

1. How social media and social review sites fit into the landscape of guest feedback

2. What types of feedback are the most relevant to local operators

3. How local operators can use social media feedback alongside feedback from other sources to drive focused actions to improve the guest experience

Space is Limited. Register Today.
Empathica Speakers

Steve Prodger, Vice President of Food Services
Steve Prodger, as Vice President of Food Services based in Los Angeles, brings with him more than 12 years experience in the multi-unit food services and retail spaces. Steve has a keen awareness of the industry drivers and specific needs of the marketplace. His deep domain expertise and track record for forging high-value relationships with clients across a variety of industries has lead to highly successful results for some of the world’s best known food services and retail brands. Prior to joining Empathica in 2005, Steve held various executive and account management roles in the high-tech sector with such organizations as Dell Computers Inc.

Steve holds a B.A. in Economics and Computer Science with a focus on strategy and change management.

Dr. Gary Edwards, Chief Customer Officer
Gary is responsible for oversight of sales, marketing, client strategy, marketing science and retail insights. Gary is involved in solving business challenges with research and technology solutions. He has served a key leadership role during program development, implementation, and follow-up with clients for the past eight years at Empathica. For over 15 years prior, Gary led worldwide and domestic research projects in customer and employee research.

Gary’s prior experience includes serving as a Senior Vice President at Maritz: Thompson Lightstone and an account executive in the then newly formed Financial Services Research
Group. Prior to Maritz, Gary served as the General Manager of Gallup Canada. Gary’s research career began as an epidemiologist for the Culture, Community and Health Studies division of the Clarke Institute.

Gary has a PhD specializing in Social Research Methods from Wilfrid Laurier University
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*The materials for this webinar are derived from a custom study commissioned by the Corn Refiners Association which was conducted by the NPD Group.