Understanding Your Energy Consumers
An IBM Big Data for Industries Webinar

The meter-to-cash challenge is solved, and consumers are demanding new benefits from Smart Metering. Forward-thinking utilities now turn to harnessing the volumes of consumer data from Smart Meter deployments and investments in analytics, making the role of the customer paramount.

Utilities in both heavily regulated and competitive markets are now striving to gain a more in-depth understanding of their customers. The era of referring to them as “service delivery points” and “rate payers” is gone and understanding customers, their behavior and preferences is the new norm.

Join Michelle Delka, Director, Smart Grid at Westar Energy, Inc, Krishan Gupta, Director of Product Management at eMeter®, A Siemens Business, and Elliott McClements, E&U Big Data Business Solutions Executive at IBM, on December 13 at 2 PM Eastern to discover how Westar is leveraging eMeter and IBM technology to understand their customers in new and profound ways, and how they plan to use Smart Metering to transform their business.

Speakers:

Michelle Delka
Director of Smart Grid Business Solutions
Westar Energy

Since April of 2008, Michelle has been responsible for directing the implementation of the Smart Grid pilot program in Lawrence Kansas. Some of her job responsibilities include:

• Working with corporate executives to define new strategic Smart Grid initiatives;
• Developing the cost benefit model for smart meter and meter data management initiatives;
• Researching, selecting and negotiating contracts with technology vendors;
• Planning and managing the budget and project schedules; and
• Developing reporting and measurement strategies.

Krishan Gupta
Director of Product Management
eMeter, A Siemens Business

As a Director of Product Management, Krishan leads eMeter’s big data Platform as well as Analytics applications, Partner Integration, and the eMeter Smart Grid Appliance. Prior to eMeter, Krishan worked on Analytics and Platform technologies at Cisco Systems and Symantec Corporation.




Elliott McClements
Business Solutions Executive, Energy & Utilities
IBM

Elliott is a BI veteran with over 25 years experience. From his early work as a consultant with Codd and Date at the advent of relational databases through a variety of roles at Teradata, Ab Initio and HP helping leading companies in Finance, Retail, Telecommunications and Media effectively manage and exploit their expanding data assets. For the last 2 years, he has focused on applying his experience and knowledge to the emerging analytical demands of the Energy and Utilities sector. He joined IBM Netezza earlier this year to help in establishing Netezza as the preferred analytical appliance in Energy and Utilities.



In this webinar, we will discuss how eMeter and IBM are working with utilities to develop a customer-centric organization, achieving customer insight and developing customer-focused communications and services.

Topics include:
  • The analytical foundation for customer insight
  • Leveraging internal and external data
  • Developing segmentation models
  • Optimizing customer interactions
  • Developing long-term customer relationships
Who should attend:
  • Utility executives
  • VPs and senior LoB management
  • CIOs, CTOs, IT decision makers
  • Data scientists, data analysts, database managers,
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