Event Registration (EVENT: 526361

The Low-Down on Big Data (and how CRM Fits into the Picture)

This webinar was originally broadcast on:
Tuesday, November 20, 2012 02:00 PM EST / 11:00 AM PST

Find out the nuts and bolts of the big data buzz and learn what’s in it for your organization. Paul Greenberg, author of CRM at the Speed of Light, cuts through the jargon and demonstrates where the real value lies within massive amounts of mostly unstructured data.

You will learn:

Quality issues with Big Data
Technology needed to decipher different data types
Benefits: from predicting socio-economic trends to understanding customer patterns
How to start gaining insights from Big Data

Who should attend:
Business leaders or CRM project managers seeking ways to amass, interpret and leverage your organization’s stores of customer data.

Presenters

Paul Greenberg
President
The 56 Group
Author: CRM at the Speed of Light

Pierre Custeau
EVP, Product Management & Development
Aptean

Moderator

Jamie Epstein
Web Editor
TMCnet

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