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Webcast Information

Enterprise mobility has changed the speed of innovation, where applications have to be made available in weeks rather than in months. Customers want mobile applications on different devices, and end-users expect the same state-of-the-art user experience they have with consumer applications. Learn how the SAP Mobility Design Center can build rapid, user-specific solutions. This center is a one-stop shop for conceptualizing, designing, developing and validating customer-specific mobile solutions that are intuitive and feature-rich across a variety of device platforms.

Also, hear from Dr. Phil Hendrix, IMMR, the value of coupling custom and off-the-shelf apps, best practices and lessons learned.

In this Webcast, learn how the SAP Mobility Design Center can:
  • Conceptualize, design, and rapidly build consumer-grade custom mobile apps
  • Decrease time to market and implement agile development methods with focused user validation through rapid prototyping
  • Build innovative solutions that run on various mobile devices using native and non-native technologies
Visit the SAP Mobile Insights Webcast Series to view all upcoming and on on-demand Webcasts for mobile solutions.


Featured Speaker

Oliver Betz, Program Director Custom Mobile Application Development, SAP

.Oliver Betz is responsible for analyzing the business potential in Custom Mobile Application Development and defining, establishing, communicating and executing the SAP Custom Development mobile strategy. Oliver began his career at SAP in 2000 as a Platinum Support Consultant in the area of SAP CRM and held many other roles at SAP before joining the SAP Custom Development team in 2008.



Dr. Phil Hendrix, Founder and Director, IMMR

.Dr. Phil Hendrix is the founder and director of immr, a research and consulting firm focused on “very new” product and market opportunities, and an analyst with GigaOm Pro. He specializes in helping organizations identify, verify, and capitalize on opportunities for products that are new-to-customers and very often new-to-market.