|The Ghost of Search Engine Optimization (SEO) Past|
October 16, 2012 @ 1:00 PM EDT
Session length: 60 minutes
Far be it from The Search Agency to pit itself against the literary might of Charles Dickens, but with the holiday season (and halloween) fast approaching, Scrooge's story does tend to remind us of the similar story of SEO. Once littered with everything bad, many SEO practitioners had reached a status quo of barely passable SEO content, and a constant supply of paid links, directory submissions and article distribution sites.Recent Google algorithm updates, Panda and Penguin, destroyed business models and demanded better content, better links and better value to users.
The Ghost of SEO Future…
The Search Agency was already figuring out the 'what's next?', while most other agencies were figuring out the 'what now?'
The future of SEO lies in a holistic strategy, h(SEO). While nothing is bullet proof in a world of ever changing technology and a Google behemoth, h(SEO) is built to withstand current and future algorithm updates by aligning with (current) Google guidelines and the core understanding that building relevance will in the long term satisfy both users and search engines (and that the two goals are complimentary). Insights into how social is woven into a successful online strategy, and how post click engagement is a key component to include in that strategy.
Join Grant Simmons, an experienced SEO expert as he lifts the sheet identifying the core components of a holistic SEO strategy with an simple explanation of h(SEO).
There is even a chance to have your own SEO efforts evaluated (a FREE h(SEO) mini-audit!) during the webinar.
For advertisers seeking inside information for an optimal search strategy, this webinar is for you!
Through this webinar you will learn:
• How does h(SEO) differ from traditional strategies?
• Why is this important to advertisers?
• What are the key elements to incorporate in a h(SEO) approach?
• How can you leverage h(SEO) tactics today to improve your visibility in search?
With Halloween and the holiday season fast approaching, shouldn't you be focusing on getting the skeletons out of your SEO closet and cleaning the cobwebs from your website?
Grant Simmons, Director of Social Media and SEO Product, The Search Agency
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The Search Agency
The Search Agency is a global online marketing firm that combines high-tech and high-touch strategies to help clients engage their customers online and measure ROI beyond a reasonable doubt. With a deep-rooted history in paid search and SEO, The Search Agency understands how activity on the web intersects at search, and executes smart digital marketing strategies that drive measurable results across multiple platforms. Services include Paid Search, SEO, Landing Page Optimization, Display Media, Social Media and Comparison Shopping Management, which are strategically leveraged to maximize the efficacy of clients' integrated marketing campaigns. The company is one of the nation's largest and fastest growing search marketing firms – named the largest independent U.S. search marketing agency by Advertising Age and among Deloitte's 2011 Technology Fast 500™. Founded in 2002, The Search Agency has grown to more than 180 employees worldwide with headquarters in Los Angeles, CA, and additional offices in San Francisco, East Greenwich, Baltimore, Tampa, London, Sydney, Toronto and Bangalore. For more information, go to http://www.thesearchagency.com.