Why Leading Marketers Outperform
Extending the Discussion of IBM's Global Survey of Marketers 2012

Event Date: 11/01/2012 01:00 PM Eastern Daylight Time

Ever wonder why some marketers are simply better than others. Join us to learn how leading marketing practitioners excel at engaging individual customers in real-time with a finely tuned system of engagement. But what truly differentiates these leaders from others is their ability to use data-driven insights and organizational influence to invest marketing resources to better coordinate the customer experience across their enterprise. The result: Better financial performance.

IBM's most recent Global Survey of Marketers - updated for 2012 with input from hundreds of marketing practitioners - shows that leading marketers are coordinating customer experiences across channels, adopting technologies for real-time marketing, and keeping pace with the growth of new digital channels. Learn how these top-performers leverage their online data in other channels, coordinate advertising, measure results, and combine both Cloud based and on-premises solutions to drive their marketing efforts.

Join us for:
  • Updated takeaways from the State of Marketing 2012 - IBM's Global Survey of Marketers
  • Case studies of companies connecting analytics with real-time marketing execution
  • How the new IBM Marketing Center solution combines customer analytics with real-time marketing execution and A/B testing to make it practical to personalize customer experiences across digital channels

Speakers:

Akin Arikan, Author and Interactive Marketing Evangelist, Enterprise Marketing Management, IBM


Chris Wright, Senior Product Strategist - Enterprise Marketing Management, IBM



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