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How to Increase Customer-Pay Service Revenue

Increasing coveted customer-pay service revenue is critical to the success of your dealership. But what's the best way to connect to make it happen? What does all this mean for your dealership?

In this webinar you will learn:

  • Best practices for driving customer pay service revenue through bread-and-butter services like brake, tire and battery sales
  • The techniques to use to attract the customers who need these repairs
  • The importance of maintaining customer business after the sale with prepaid maintainance plans

DMEautomotive will also discuss new findings from their national consumer surveys which revealed:

  • 56% of customers with a prepaid or complimentary service plan are likely to continue servicing at the dealership after expiration.
  • Younger customers are much more likely to have a plan, and are more likely to have all maintainance done under the plan.
  • As vehicles reach age 3-6 years, only 31% of customers report using the dealership for bread-and-butter services like brakes, oil changes, batteries and tire replacement.

Join DME's CMO Mike Martinez and Consumer Research Director Dr. Mary Sheridan for an extensive look at how to generate more customer pay dollars from current and next generation consumers, and the best practice marketing and communication strategies that target in-market buyers for tire, brake and battery services.

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The participation of our sponsors in this webinar enables us to provide this event free of charge to you. Part of the value we are able to provide our sponsors is information they can use to more effectively market their products and services. Accordingly, by agreeing to register for this event, you agree that we may share your registration information with our sponsors. We do not permit these companies to use your personally identifiable information without your permission for any purpose other than to send you information about their own products and services. To learn more about Penton Media's privacy policy, click here .