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No Haters Here: How to Love Online Reviews

For years, online review sites have been the bane of apartment pros, a place where the haters could post nasty missives about a community, whether true or not. But while there are still plenty of negative nellies online, like it or not, review sites have become the go-to source for renters who want to check out a community before deciding to live there. Join us for this in-depth Webinar on how to get the most out of online reviews, while keeping the haters at bay.



Speaker:

Joe Bousquin, Contributing Editor, Multifamily Executive

Joe Bousquin highlights the apartment industry’s latest technology trends in Multifamily Executive’s award-winning Tech Specs column. Querying the industry’s top professionals, Bousquin examines the technological, organizational and business implications posed by the ever-evolving state of technology in multifamily ownership and management. As technology amenities mature from exotic perks to must-have utilities for apartment dwellers, Bousquin looks for the next-generation developments that will ultimately affect the third of the U.S. population living in rental housing. A former staff writer for the Wall Street Journal and TheStreet.com, Bousquin seeks to balance tech’s gee-whiz factor with the real-world ROI needed to justify each new implementation. He lives in Sacramento, California.