5 Great Business Analytics Opportunities for Midsize Businesses

Event Date: Thursday, November 01, 2012 at 01:00 PM EDT

Many midsize organizations are collecting large amounts of data but lack the resources to mine much value from it. Technical complexity and cost have been major limiting factors, and the result is missed opportunities, wasted time and redundant effort. All of this hits the bottom line and has historically put midsize companies at a disadvantage.

But all that is changing. New tools are emerging that make analytics accessible to almost everyone, and you don't need a Ph.D. in statistics to use them. This session will discuss and demonstrate how midsize organizations can dig into data about their customers and their business and put this insight into action to reduce costs and generate revenues.

Mark Morton describes the revolution in business analytics that's making capabilities that were once available only to large corporations accessible to companies of all sizes. He'll outline the five top opportunities he sees for midsize companies to apply analytics to business success.

The session will also include a demonstration of the powerful but inexpensive offerings from IBM that can be used to analyze customer information, understand who is likely to buy and to focus marketing efforts on most promising market segments. Mark will also share examples of real success stories for midsize businesses in operations and finance in a variety of industries.

ABOUT THE SPEAKER

Mark Morton, Senior Manager. Product Marketing, IBM Business Analytics

In his 20+ years at Cognos and IBM Mark has held positions in IT, development, product management and product marketing. He currently has worldwide responsibility for IBM Cognos Express.
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