Deals webcast series: Targeting the global emerging middle class with your M&A strategy
September 14, 2012
Deals webcast series: Targeting the global emerging middle class with your M&A strategy

This archive will expire October 14, 2013.

Businesses who have sought growth in emerging markets have traditionally focused on targeting potential consumers in the middle and upper middle income tiers. However, the emerging middle class is a class of citizens and consumers defining a critical growth horizon for companies over the coming decade, currently representing 2.3 billion people globally. They are found largely in countries like India, China, Indonesia, parts of Africa and Latin America. Companies seeking growth cannot afford to ignore the opportunity offered by this Global Emerging Middle (GEM) market. But while the segment itself is experiencing sharp growth, companies entering the market often find that profitable growth can prove elusive.

Topics covered:
  1. The opportunity provided by the Global Emerging Middle
  2. Strategies for targeting the Global Emerging Middle and growing profitably
  3. Using M&A for your growth strategy around the Global Emerging Middle in key markets
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