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Targeting the Dynamic Customer: Understanding the Next Phase of Enterprise Brand Marketing
Event Date: September 12, 2012 at 2:00 PM ET

Yielding over 500+ buying permutations in the consumer lifecycle, the Dynamic Customer Journey has firmly collided with the necessity for enterprises to deliver the most relevant content, at the most relevant time, via the most relevant channels. With an overwhelming number of enterprise brands who must now reach their social customers while adhering to everything from global compliance rules to corporate governance and security, all while maintaining their long-term digital assets; how should enterprise brands think about the technologies that they adopt to manage those disparate touch points while satisfying these unique challenges.

This webinar will help you understand:
  • How the dynamic customer journey is evolving the way we consume information
  • The importance of creating dynamic experiences for today's consumer
  • Why converged media demands more sophisticated methods of reaching target consumers and how to deploy new technologies to reach those audiences


Speakers:

Jeremiah Owyang, Industry Analyst on Customer Strategy and Partner - Altimeter Group

Jeremiah Owyang is an Industry Analyst on Customer Strategy and a Partner at Altimeter Group. As author of the blog “Web Strategy” (rated by Edelman as top Analyst Blog since 2008), he focuses on how corporations connect with their customers using web technologies. Jeremiah hails previously from Forrester Research as a Senior Analyst focused on Social Computing for the Interactive Marketer and takes pride in launching and managing Hitachi Data Systems’ Social Media program in 2005–2007.

Jeremiah, along with the Customer Strategy team, has published numerous research reports focused on social business. He has been frequently quoted in the Wall Street Journal, The New York Times, and USA Today, and he is a frequent keynote speaker at business and technology conferences around the world. He also served as the Intranet Architect at World Savings (now Wells Fargo) and was a user experience professional at Exodus Communications after receiving his Marketing bachelor’s degree at SFSU.


Vince Broady, CEO and Founder - Thismoment, Inc.

Vince Broady is co-founder of Thismoment, Inc., a San Francisco-based social media management company, and GameSpot, the industry-leading video gaming website acquired by CNET Networks in 2008. While at CNET, Vince served as senior vice president of entertainment where he was responsible for CNET’s portfolio of entertainment brands, including MP3.com, TV.com and Metacritic.com. Following CNET, Vince joined Yahoo! as senior vice president, head of games and entertainment properties. Before launching GameSpot, Broady was executive editor at IDG’s Multimedia World magazine.

Vince holds a B.A. from Brown University and is a frequent speaker at technology industry events and educational institutions, including CES, E3, MIT Media Labs and the Haas School of Business.


*Speakers are subject to change

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