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Webcast Information

Are you listening to your most influential customers? According to a recent study by the Edelman Group, 47% of Millennials share their positive customer experiences online.

Tune into your customers using sentiment intelligence solutions, shape marketing campaigns using newfound insights, and create effective promotions that addresses their needs.

In this Webcast, learn about:
  • Sentiment intelligence combining unstructured data from Web sources with structured data from the SAP CRM app
  • Viewing sentiment intelligence using prebuilt dashboards and SAP BusinessObjects Explorer views
  • Fixed price / fixed scope consulting engagement from SAP or certified partners
Visit the Analytics Webcast Series page to view all upcoming and on-demand Webcasts for analytics solutions.

Featured Speakers

Paul Medaille, Director, Solution Management, Enterprise Information Management, SAP AG

Paul Medaille has been with SAP for over 13 years as an educator, consultant, product manager, and solution manager. He has expertise in Basis, process integration, and information management. He is the author of many blogs and articles and has been a frequent speaker at conferences including SAP TechEd, ASUG, and SAPPHIRE NOW.

Norbert Koppenhagen, Vice President, Technology Rapid Deployment Solutions, SAP AG

Norbert Koppenhagen has been with SAP for over 16 years and has held various management positions in consulting, product/solution management, and engineering. His special expertise lies in the area of unstructured data insights, big data mining, in-memory computing, SAP HANA, cloud computing, business networks,SAP Rapid Deployment solutions, SAP NetWeaver, SAP BusinessObjects solutions.

In addition, he is a lecturer and associated researcher at the University of Mannheim and author of many articles and scientific contributions, and has been a frequent speaker at conferences including SAP TechEd, SAPinsider, and SAPPHIRE NOW.

Swati Sinha, Director, Solution Marketing, Analytic Applications for Lines of Business, SAP

Swati Sinha is an analytics solutions professional, she specializes in sales, marketing and service. She holds masters in business administration and masters in computer applications. She uses this mix blend of technology and business to better understand her customers and promote the right solution. Her experience spans product development, solution management and solution marketing touching various aspects of CRM solutions.