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Press Releases: The Content Marketer's Not-So-Hidden Treasure

Event Date:
July 18, 2012 3:00 PM ET / 12:00 PM PT

When it comes to content marketing and maximizing earned media, the value of the press release is growing ever stronger. Providing an influential and engaging outlet to market one’s brand across multiple channels – as well as increase search visibility of one’s content, press releases are becoming an integral part of the marketing mix.

Join the Content Marketing Institute for this FREE webinar as we discuss how the effective use of press releases can help support marketing initiatives and drive action on the part of your target audiences.

During this webinar, we will discuss:
  • The role of press releases in content marketing
  • Use of press releases as a lead generation channel (often with a favorable cost per lead!)
  • How multimedia content drives enhanced press release engagement


Joe Pulizzi

Content Marketing Institute

Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, as well as the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is also CEO of SocialTract, the leading blogging service for service professionals and co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.

Follow me on Twitter: @juntajoe


Bob Canaway

Director, Marketing

Bob Canaway has worked at the intersection of high-technology and business management for fifteen years. His focus has been creating systematic, data driven approaches to business and marketing.Mr. Canaway has developed and managed revenue oriented marketing organizationsat some of the most prominent high-tech software and hardware companies.Currently at Ektron, he is focused on combining the power of Ektron WCM and digital marketing optimization with modern marketing automation andanalytics tools to maximize business results.

Follow me on Twitter: @bobcanaway


Michael Pranikoff

Global Director
Emerging Media
PR Newswire

Michael is responsible for educating PR Newswire staff and customers about the role emerging media, such as RSS, blogs, social networks, search engines, and other emerging technologies, play in public relations and marketing. Michael joined PR Newswire in 1998. He immersed himself in the technology industryworking with clients such as XM Satellite Radio, AOL and the Consumer Electronics Association. Michael has been a featured speaker and moderator at events across the country. Michael is also a featured contributor to several blogs, podcasts, and newsletters. Prior to joining PR Newswire, Michael worked for MacNeil / Lehrer Productions which produces the NewsHour with Jim Lehrer.

Follow me on Twitter: @mpranikoff