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Next steps in multi-screen TV |
This 50 minute webinar will cover the following discussion points:
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The impact of multi-screen TV so far. Service uptake, the impact on customer satisfaction and impact on the Pay TV business generally.
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The new consumer experience. How and where people are watching. Which screens will matter most moving forwards? How important is linear vs on-demand and do we need to replicate the full STB experience?
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Monetization of multi-screen TV. Is churn-busting enough to justify the investment? Can you move people off ‘free’ and how? Pay TV upsells, broadband bundling and advertising – is there new money available to the industry and what happens if not?
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The best ways to deliver multi-screen TV in the home: ‘From the cloud every time’, local PVR transcoding and the new genre of ‘made-for-portable’ live streaming gateways.
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Scaling multi-screen services cost-effectively. What hope for rationalisation, and what can DASH bring to the table? The likely impact of H.265. Advanced headend architectures and their impact on costs. Can we cope with the mass-market?
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Ensuring a good Quality of Experience for multi-screen TV. The customer care challenge when offering Pay TV across all devices, especially once we move beyond the early adopter.
Speakers Include:
Dr. Randolph Nikutta,Leader Interactive High End Media, Innovation Development Deutsche Telekom AG, Telekom Innovation Laboratories
Julien Signes, CEO, Envivio
Ben Reneker, Senior Analyst, SNL Kagan
Moderated by John Moulding, Editor of Videonet
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