Organizing Your Social Business
Event Date: June 21, 2012 at 02:00 PM ET

In this presentation, Ben Watson, VP of Marketing at HootSuite, will speak about organizational social media maturity and the differences by role. He will do a deep dive into the marketing and advertising functions to illustrate the different levels of social media maturity, and how to develop an effective and scalable organizational strategy at any stage of maturity.


Ben Watson
, VP of Marketing - HootSuite

Ben Watson is the VP of Marketing where he is focused on marketing technology and the agile delivery of a platform for customer success. Formerly a principal customer experience strategist in the digital marketing space at Adobe, he was responsible for working across the Adobe organization to optimize the enterprise customer journey and define Adobe’s industry leading customer experience platform.

Prior to joining Adobe, Ben served as director of product strategy for Yahoo! and as a leader for developer and platform evangelism at Microsoft. He also spent several years in the advertising agency and publishing space in varied roles such as creative director for format::idea and CTO for Toronto Life and FASHION Magazine.

*Speakers are subject to change

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