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Telephony: Most powerful yet misunderstood sales tool

This webinar was originally broadcast on:
Wednesday, June 06, 2012 9:00 AM PDT | 12:00 PM EDT

We are experiencing a consumer sales revolution with the web, mobile, and social media all driving a highly connected, informed and active consumer. This environment is changing the pace of the sales cycle – creating greater competition and driving the need to respond quickly and intelligently.

For companies that compete for consumers, being the first to contact a prospect when they are ready to engage, coupled with ensuring an informative and helpful initial touch point, establishes loyalty that brings the customer back even after they’ve explored other options. But ensuring the right prospect is called at the right time and by the most qualified and skilled sales rep is easier said than done. In this webinar we’ll reveal the secrets to a successful telephony strategy, exploring how many sales teams are underutilizing or misusing their most powerful sales tool.

What Attendees will learn:
  • The evolution of the sales call
  • The most common telephony mistakes
  • Top secrets for achieving the optimal call strategy
  • When to call and when to nurture
  • Pros and cons of a predictive dialer

Who should attend:
  • Sales managers
  • Contact center managers
  • Companies that compete for consumers


Nick Hedges
CEO & President
Leads360, Inc.

Nick Hedges joined Leads360 in 2008 as SVP of Business Development and was promoted to CEO and President in 2011. Hedges has been instrumental in driving the company’s impressive growth and transformation from a mortgage-specific lead management provider to the market leader in consumer sales automation and telephony. As a 15 year veteran of the Internet and Software-as-a-Service industries, Nick has a passion for working with innovative businesses that have the potential to bring significant and positive change in the industries in which they operate. At Leads360, he brings that passion to work every day as he leads the organization.


Juliana Kenny
Web Editor

Juliana Kenny is a Web Editor for TMCnet focusing on customer relationship management as well as call center, VoIP, and telecom-related news. She graduated from the University of Connecticut with a double degree in English and French, and is a member of TMCnet’s video newsroom team covering daily news as well as the ITEXPO conferences on camera. Juliana brings editorial experience from the creative literary magazine industry as well as the beverage and label markets to the editorial team at TMCnet.

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