Telephony: Most powerful yet misunderstood sales tool

This webinar was originally broadcast on:
Wednesday, June 06, 2012 9:00 AM PDT | 12:00 PM EDT

We are experiencing a consumer sales revolution with the web, mobile, and social media all driving a highly connected, informed and active consumer. This environment is changing the pace of the sales cycle – creating greater competition and driving the need to respond quickly and intelligently.

For companies that compete for consumers, being the first to contact a prospect when they are ready to engage, coupled with ensuring an informative and helpful initial touch point, establishes loyalty that brings the customer back even after they’ve explored other options. But ensuring the right prospect is called at the right time and by the most qualified and skilled sales rep is easier said than done. In this webinar we’ll reveal the secrets to a successful telephony strategy, exploring how many sales teams are underutilizing or misusing their most powerful sales tool.

What Attendees will learn:

• The evolution of the sales call
• The most common telephony mistakes
• Top secrets for achieving the optimal call strategy
• When to call and when to nurture
• Pros and cons of a predictive dialer

Who should attend:

• Sales managers
• Contact center managers
• Companies that compete for consumers