SPONSORED BY: ProQuest, SAGE Reference, Gale Cengage Learning, Alexander Street Press, EBSCO Publishing and Library Journal

EVENT DATE AND TIME: Tuesday, May 22, 2012, 1:00 PM - 2:15 PM EST/10:00 AM - 11:15 AM PST

 

At Library Journal’s midwinter reference roundtable, academic and public librarians expressed frustration that they don’t know how to best market the often-expensive materials they’ve bought from reference publishers and aggregators. SAGE Reference’s Rolf Janke quoted librarians as saying, “Help us market your content…We’re not in business. We don’t have marketing degrees.” At the same time, EBSCO’s Brian Duncan explained that something as simple as radio advertising has caused spikes in usage for libraries. Our participants will explain how to best market content to patrons so that material will fly off the real or virtual shelves.

 

Attendees will get workable plans and concrete examples of marketing strategies that have worked in various settings and with various sized patron populations. We’ll also hear from two librarians about what’s worked from them and what they need from vendors going forward.

 

Presenters:

 

Sara Groves - Marketing and Communication coordinator, Montana State Library

 

Christine Sharbrough- Librarian, Derry Public Library (NH)

 

Maria Ziemer - Manager, Graduate Education Program, ProQuest

 

Rolf A. Janke - Founder and Vice President, Sage Reference

 

Nader Qaimari- Senior Vice President, Marketing, Cengage Learning  

 

Stephen Rhind-Tutt- President and founder, Alexander Street Press

 

Scott Bernier - Vice President of Marketing, EBCSO Publishing

 

Moderator

 

Etta Thornton-Verma- Associate Editor, Reference, Library Journal/School Library Journal