How to Maximize Earned Media with Social: 5 Proven Strategies of the World's Most Talked about Brands
Event Date: May 16, 2012 at 02:00 PM ET

Social media marketing has revolutionized the way brands and consumers understand each other. Where paid and owned media were the main areas of expertise for the world's marketers, the introduction of earned media and its influence on the attitudes and buying behaviors of consumers has largely thrown brands for a loop.

Join the experts at Wildfire, together with the master social brand managers behind Whole Foods and Mountain Dew, and get answers to these important questions:
  • How can word-of-mouth recommendations be bolstered?
  • What are some ways that a brand can influence a user to share a story with its network?
  • How may a brand maximize earned media with social marketing?

All webcast registrants will receive the research paper:
Results from an engagement study of 10,000 social media campaigns
Use the registration form below - register now!


Natanya Anderson
, Whole Foods Market

Natanya is the Sr. Social Media Program Manager at Whole Foods Market, and the President of the Austin Food Blogger Alliance, a non-profit organization established to promote blogger philanthropy and education. Ms. Anderson has been working with new media for over a decade with a focus on both strategy and execution, helping organizations change the way they engage and communicate with customers. Follow her on Twitter at @natanyap.

Jenny Danzi, Mountain Dew

Jenny develops national promotions and handles social strategy, community management, and digital activations for the brand. She was on the Hydration Innovation team leading new product launches for SoBe, including the re-launch of SoBe Teas & Elixirs and the launch of SoBe Lifewater with Coconut Water. Ms. Danzi studied at Williams College and the London School of Economics.

Maya Grinberg, Wildfire

Maya is the Social Media Manager at Wildfire, and the in-house visionary. She keeps her finger on the pulse of the social media space to analyze how the continuous change and growth of Facebook, LinkedIn, Twitter, and other online social networks create ongoing challenges and opportunities for marketers of any brand. Follow her on Twitter at @papayamaya

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