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Learn How to Attract the Next Generation of Donors

Thursday, May 17, 2012
2-3 p.m. Eastern Time


How is your organization connecting with donors in their 20s and 30s?

The old methods and messages often don’t work, leading some nonprofits to come up with innovative approaches to the challenge of engaging young supporters.

Join The Chronicle for a one-hour Webinar to learn about these creative approaches, plus get a preview of the results from a sweeping new survey of more than 6,500 people ages 20 to 35.

You’ll hear directly from:
  • Derrick Feldmann, co-leader of the research team conducting the 2012 Millennial Donors and Engagement Survey, which will provide insights into what young people think about charitable causes and how they want to connect with nonprofits. The study also pinpoints the tactics and messages nonprofits have used to appeal to young people.


  • Dvorit Mausner, a young fundraiser recruited by the University of Pennsylvania to connect with her peers. She increased the number of young alumni donors to The Penn Fund by 19 percent in one year.

Join us to learn about:
  • The giving habits of millennials, including how they use mobile technology for giving.

  • What inspires young people to donate money and respond to advocacy efforts.

  • How the University of Pennsylvania’s young alumni fundraising campaign activated these hard-to-recruit donors.

Bonus: When you sign up for this Webinar, you’ll be able to continue the conversation with The Chronicle and speakers in a LinkedIn discussion group to continue learning long after this one-hour session ends.


Registration is required to attend this event. Please register now.
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Early Bird (Ends May 10) $75.00
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This Webinar has been approved for CFRE Continuing Education Credit. Full participation qualifies you for 1.0 CFRE continuing education point in “Category 1.B – Education” of the CFRE International application for initial certification and/or recertification. If you need information on how to apply for this credit, visit CFRE online.

Can’t make it on May 17, 2012?
Simply register today, then log on and watch the Webinar at your convenience. Archived files will be available four business days after the live event and are accessible for six months. You may download and save the slides.

Group Training Opportunity:
This Webinar can be viewed by several people using one computer, so it's easy to turn it into a training session for your staff. You’ll save travel costs, avoid time away from the office, and maintain productivity.

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Following the live event, you can access the Webcast at your convenience for 6 months, using the e-mail address and password received in your confirmation e-mail. No cancellations or refunds permitted. Substitutions are permissible using the initial registrant’s e-mail address to log-in.

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