Creating a LibraryAware Community: Making print materials work for you

SPONSORED BY: NoveList/EBSCO Publishing and Library Journal
EVENT DATE AND TIME: Thursday, May 17, 2012, 2:00-3:00 PM EST/11:00 PM - 12:00 PM PST
How can we empower our staff’s creativity while maintaining consistent branding guidelines?
Gina Rozier, Marketing and Development Manager, Durham County Library, will answer this age old question by sharing her proven method for enlisting staff buy-in for branding, layout and style guidelines. Any size library can replicate these easy steps.
How to combine copy and images that compel
Michelle Jeffers, Public Relations Officer, and Barbara McMahan, Graphic Designer, San Francisco Public Library will address one of the most difficult things to do when it comes to creating print materials - writing great copy and matching it with great, attention-grabbing images. Michelle and Barbara will share some tips on how to create materials that get results. Learn what kind of headlines makes the greatest impact. How too much copy can hinder your message. And see some fantastic examples of print material that will inspire you.
Guerilla Marketing Library Style
In this fast paced portion of the program, Pam Jaskot and Nancy Dowd will show you 25 amazing places to hang your posters that are guaranteed to get you noticed. 
Q&A and discussion
Gina Rozier- Marketing and Development Manager, Durham County Library
Michelle Jeffers- Public Relations Officer, San Francisco Public Library
Barbara McMahan- Graphic Designer, San Francisco Public Library
Pam Jaskot- Library Consultant for Communications and Outreach, State Library of North Carolina
Nancy Dowd- Project Lead LibraryAware, NoveList/EBSCO Publishing
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