Email Deliverability 2012: Defined, Deconstructed and Debunked
April 26, 2012 @ 02:00 PM EDT
The deliverability of email messages is a prime concern for email marketers. The hours and resources you spend crafting relevant communications are a wasted opportunity if your message is never delivered to your customer’s inbox. In fact, according to the latest studies, an estimated 20% of all emails sent in North America never reach the inbox of the intended receiver.

Spend an invaluable hour with Lyris deliverability gurus, Chris Benkert and Matt Hayes, who will educate you on the common traps and latest strategies regarding email deliverability in 2012.

  • Learn about developing email technology trends that can impact your deliverability
  • Gain fundamental best practice tips to improve sender reputation and maximize deliverability
  • Debunk the top 10 common deliverability myths

As a special bonus, attendees will receive a free copy of “Email Deliverability: A Do’s and Don’ts Guide” as a follow-up to the Webinar presentation. This downloadable how-to guide is designed to help improve your email marketing results immediately.

Chris Benkert, Business Analyst, Lyris
Matt Hayes, Director of Services Strategy, Lyris

Laura Roth, Conference Program & Training Manager, SES Conference & Expo

Click here to view further information on our speakers.


Lyris, Inc. is the global digital marketing expert, delivering the right blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Through its in-the-cloud integrated marketing suite, Lyris HQ, and reliable on-premises solutions, including Lyris ListManager (Lyris LM), Lyris provides customers the right tools to optimize their online and mobile marketing initiatives and deliver quantifiable ROI.
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