Mastering the Art of Direct Selling with Tablets
How does a business built on direct, personal contact and a high-touch catalog tap into the selling opportunities of emerging online channels? Celebrating Home, the nation's largest party-plan home décor company, did exactly that, with extraordinary results. Learn how they did it—and what you can learn from their experience—step by step from the direct sales experts themselves.
HERE'S WHAT YOU WILL LEARN
• Smart, new ways to support your direct sales with a seamless and engaging online shopping experience
• How to successfully integrate the tablet to supercharge sales
• How to create and deliver a consistent brand experience across multiple consumer touchpoints–tablets, smartphones, web and Facebook
• How to quickly and efficiently translate traditional catalog and online assets into commerce-ready online sales
• How to use rich analytics to optimize your online sales opportunities in real time - update, change and add new content on the fly
Featured Speakers:
Donna King, CMO, Celebrating Home
Kenny Mobley, Sr. Director, Marketing Technology
Sean Ford, COO/CMO, Zmags
