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How did Wayfair grow site traffic, revenues, and profit significantly in 90 days?
Wednesday, April 11, 2012 from 10am PT / 1pm ET
Wayfair is in the business of giving people easy online access to the world's home stuff through its Wayfair and AllModern brand retailers.
Wayfair believes that options for your home can come from just about anywhere, so they offer the largest catalog of home items online, covering 5,000 brands of furniture, lighting, cookware and more. With so many offerings, this "long tail" of products also creates a big challenge:
ensuring that its massive and changing selection of products gets found by
consumers.
Wayfair chose BloomReach's cloud marketing platform to bridge this "digital discovery divide" and get its massive long tail of products found. It saw an improvement in natural search visits in just 90 days. Hear from Tim Kilroy, Director of Business Development at Wayfair and long-time search marketing guru, as he shares his views on SEO and how BloomReach's big data approach helps organizations like Wayfair grow quality natural search results at massive scale.
Featured Presenters:
Raj De Datta, CEO & Co-Founder, BloomReach
Raj founded BloomReach with 10 years of enterprise and entrepreneurial experience behind him. Most recently, he was an Entrepreneur-In-Residence at Mohr-Davidow Ventures. Previously, he was a Director of Product Marketing at Cisco. Prior to that, he was part of the founding team at telecom company FirstMark / LambdaNet, which grew to $80M in run-rate revenues. Raj also worked in technology investment banking at Lazard Freres. He holds a BSE in Electrical Engineering from Princeton and an MBA from Harvard Business School.
Tim Kilroy, Director of Business Development, Wayfair
Tim Kilroy is an entrepreneurial senior interactive marketing and sales executive with more than 18 years of experience in creating and executing business, product, sales and marketing plans. Passionate and creative his is always focused on opening up new opportunities by extending and creating new company core competencies. Tim has deep experience in search, social media and search marketing, with an emphasis on creating new business processes and opportunity to drive massive revenue growth. A decisive leader and innovative thinker who has the proven ability to lead, recruit, manage, and drive multi-disciplinary teams to generate new avenues for corporate growth. Tim has spoken at events such as Digital Hollywood and SMX, and has authored pieces for Internet Retailer, iMedia Connection and other publications. Tim has worked at Inktomi, e-Centives, and GPShopper (Mobile search). He joined Wayfair in July of 2011.
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