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Hybrid Events:
Increasing the Value of Physical Events by Extending Them to the Digital Space

Hear from Forrester analyst Kim Celestre, author of the Forrester study, “Are Events Dead? Not If You’re A Tech Buyer,” on the current trends and benefits of building hybrid physical/virtual events, including detailed attendee behavior analytics and:
  • Increasing the reach of your events
  • Improving access to your content and presenters
  • Extending your message into the social media space
  • Enhancing the lifespan of your events and content

The original event was broadcast on:
Title: Hybrid Events: Increasing the Value of Physical Events by Extending Them to the Digital Space
Date: Wednesday, March 21, 2012
Time: 11:00 am PT / 2:00 pm ET / 18.00 GMT
Duration: 45 minutes plus live Q&A

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 Speakers:

Kim Celestre
Senior Analyst, Technology Marketing
Forrester Research




Mark Bornstein
Senior Content Marketing Manager
ON24, Inc