The Rise of the Digital Marketing Executive: Strategies for Achieving a Digital Advantage through Data-Driven, Precision Marketing

Thursday, March 22 | 2:00pm ET / 11:00am PT

Analytics. ROI. Data. These words are now an integral part of the marketing vocabulary. Marketing execs are increasingly held accountable not only for a campaign’s performance, but also for a company’s overall success.

Today’s marketers are expected to deliver tangible contributions to revenue, and proof that they are targeting—and converting—the right prospects with their marketing programs. And to make matters more complex, the marketing mix and the technologies that support it are maturing rapidly, all while sales pipeline demands continue to increase. It is the confluence of these factors that creates an imperative for today’s marketing organizations to rethink their traditional approaches to driving revenue—ultimately giving way to the rise of a truly digital marketing organization.

This new breed of marketer must synthesize all this information and create digital marketing campaigns that utilize a data-driven online environment to precisely target the right audiences. This webinar will demonstrate how today’s marketing executives can transform themselves into digital marketing masters.

Attendees of this webinar will learn how to:

  • Understand how media consumption is evolving and how to take advantage of this change
  • Target with precision the right audiences across all digital marketing channels
  • Integrate branding with lead generation to increase lift and conversions across the marketing mix
  • Implement advanced techniques for demonstrating the ROI of digital marketing campaigns

Featuring a presentation of landmark research on the maturation of online marketing by John DiStefano, Research Director for BtoB, and an in-depth look at the what makes a successful digital marketing organization by Russell Glass, CEO of Bizo, this webinar will arm marketers with the tools they need to radically transform their practice for the rapidly changing digital age.

By registering for this webinar you may be contacted by our sponsor.


Panelists:
Russell Glass, CEO, Bizo
John DiStefano, Research Director, BtoB
 

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