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Consumers are connected like never before. More than 60 percent of 25-34-year-olds own a smartphone. Tablet shipments are expected to approach 100 million this year. More than 800 million people worldwide use Facebook to connect with friends and family. Increasingly, consumers are using their mobile devices and social networks to browse and purchase products online. Retail e-commerce sales for the 2011 holiday season surpassed $37 billion, a 15 percent increase over 2010.
How can retailers capture more of this opportunity? In this webcast, we will discuss the results of a survey examining the preferences, attitudes and current habits of consumers who shop via PCs, laptops, tablets or smartphones. Attendees will learn about the importance of presenting a consistent shopping experience across all of their customers’ preferred touch points, and the approaches retailers can take to provide an immersive, engaging experience that delights customers – and drives sales.
Chief Marketing Officer
King Fish Media
W. Sean Ford
COO & CMO