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Date:
Wednesday, January 18, 2012
Time: 02:00 PM EST
Cost: $99

Most car buyers now find their dealers on Google. About half of buyers who visited a dealers site arrived at the site via search.

When you perform a Google search on your dealership, are you happy with what you see? Based on what you see, will somebody buy a car from you? Can they even find your dealership?

Dealer attendees will learn:
  • How to leverage the latest changes in Google to drive more traffic to their websites.
  • Strategies to increase your online CSI scores using Google Places.
  • Why Google Adwords Express may be your secret weapon for Fixed Ops marketing.
  • How to measure the ROI of your online investments using Google Analytics.
  • The most important changes made by Google that will impact your dealerships online marketing strategy in 2012.
  • How to establish a digital marketing budget using a simple Excel spreadsheet.
  • The risks of not having your marketing message in front of as many in-market shoppers as possible, as often as possible.
Spend 60-minutes with Brian Pasch, CEO of PCG Digital Marketing, as he spells out fast and simple ways dealers can use Google to sell cars.


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Featured Speaker

Brian Pasch
CEO,
PCG Digital Marketing




Moderator

Dave Versical
Editor,
Automotive News Online




Speaker Bios