2012 Marketing Trends: Solutions to Current CMO Challenges
Now Available On-demand

Today’s customers can shop around the globe, find out more than ever before about the organizations they’re dealing with, and share their views with hundreds of thousands, if not millions, of fellow customers. The expectations of consumers, citizens and business customers are soaring. And they can make or break brands overnight.

Join Forrester and IBM for an exclusive look beyond the 2011 IBM Global CMO Study. Understand the new challenges that face marketers, and, more importantly, the key areas you should focus on to conquer the challenges and stay ahead of your competition.

Join us to understand how you can act on the following key trends:
  • Marketing Attribution/Mix Optimization
  • Mobile and Social as Marketing Channels
  • Cross Channel customer analytics

Presented by:

David M. Cooperstein
Vice President, Practice Leader - Chief Marketing Officer & Marketing Leadership
Forrester Research, Inc.


Chris Benedetto
Director, Product Marketing
IBM Enterprise Marketing Management


Carolyn Baird
CMO Study Global Director
IBM Institute for Business Value

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