High Performance Product Management

Product & Product Portfolio Management is where market needs are translated to successful products. But what do you need to do and how can you reach "High Performance Product Management"?

In the IBM 2010 CEO Study, CEO's highlighted the need to reinvent client relationships:
“Getting close to the customers” is the single most important priority
“Better understand customer needs through collaboration and information sharing”
“Exploit the information explosion to deliver unprecedented customer service”

Product management is one of the most important functions in an organization. Yet the product management literature has focused largely on creating successful products and has relatively little to say about creating effective product management organizations.

This webcast identifies several key factors that potentially impact product management performance and client relationships. It highlights the progression in levels from from a product management organization that is basic in its capabilities to a high performance product management organization. But what do you need to do and how can you reach "High Performance Product Management"?

Join this webcast to:
1. Understand the scope of product management
2. Get insights into how you can create a market driven product portfolio by creating a high performance product management culture within your organization.
3. Understand what level of Product Management capabilities that exist in your organization today and what steps you need to undertake to create a high performance product management organization.


Speaker:

Colin Williams

Colin Williams is a member of a specialized IBM Rational Tiger Team for innovation, product & engineering mgt.

With over 20 years of experience in product development both as a line manager and as a consultant, Colin has captured the understanding of how to implement a change and drive operational excellence into the product mgt and engineering processes.

Colin challenges people to look at their business through a refreshing new lens. His insights into driving efficiency into time to market activities – the inextricable linkage between the engagement of customer, product mgt and engineering are thought provoking. Anyone who spends time with Colin, does not comes away without gaining new insights into how to achieve sustained performance for his or her organization.

Colin is analyzing future Industry challenges and trends within Market Driven Product Development and together with his IBM fellows and networks is in the process of identifying best practices for increased performance.

Magnus Billgren
Founder CEO at "Tolpagorni Product Management"

Magnus Billgren have extensive experience in the product management area. Started as product manager (electronics industry) 1993 and has since then worked with product Management at all levels in a wide variety of industries. Continuously introducing industry changing products. Magnus is the founder and CEO of Tolpagorni Product Management. They focus on shorten time to market and increasing the precision in the development process for organizations to reach commercialsucces. They focus technology intensive products in the B2B sector.

Among clients are world leading electronis, telecom and software companies.

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