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Marketers as Publishers – Content Marketing Strategies from Development through Distribution
Event Date: November 9, 2011 at 2:00 PM ET

Content marketing has been on the rise for several years, yet many companies still struggle with implementing their own programs, and – even more commonly – with sustaining those programs in the face of ongoing content development and distribution challenges. This webcast will focus on the underlying platforms for successful content marketing, including how to create an effective publishing workflow, maintain high performance levels with content delivered online, and reach audiences across a multitude of devices from PCs to smartphones and tablets.

You will learn:
  • Keys to successful content marketing, including content development, reuse, and targeting models.
  • How to develop an efficient and effective website engagement model.
  • Technologies ensuring a high quality experience on the web with every content type – including video – even under high-traffic conditions.

Speakers:

Jeff Freund

VP and General Manager, Web Content Management Group - Limelight Networks

Jeff Freund founded Clickability in 1999 and served as CEO until the company's acquisition by Limelight Networks. Today, Jeff is VP and General Manager of Limelight's WCM group. Under his leadership, the WCM group is responsible for the management and global deployment of over 500 websites worldwide for such companies as BMC Software, Ciena, PR Newswire, and Eloqua. Prior to founding Clickability, Jeff was the Western U.S. head of technology for Network Software Associates. Jeff earned his BS and MS in Environmental Engineering from Stanford University.


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