Date: Thursday, October 27, 2011
Time: 01:00 PM EDT
Duration: 60 minutes

It’s no surprise that the amount of customer data emerging in the social web only continues to hockey stick. But what insights can you glean from social data to better understand your target consumer and how can this data be used to drive more effective marketing strategies?

Join Jeremiah Owyang, Industry Analyst at Altimeter Research and Steve Woods, Founder & CTO of Eloqua as they unpack the critical elements of social data that every marketer needs to understand to develop better profiling, segmentation and communication strategies.

Attend this webinar to learn about a framework for organizing the social data you may already be collecting and to discover the emerging data types you may not have considered. Based on research conducted by Altimeter, this webinar will help you to categorize and prioritize they key social data types, including: demographic, product, psychographic, behavioral, referral, location and intention.

We’ll explain how to better understand your customers by tapping into these insights and provide examples of B2B marketing organizations that are leveraging social data to unlock competitive advantage and drive measureable results. We’ll also demonstrate new tools and techniques for capturing social profiles and taking action on the related data.


Moderator:
Kate Maddox, Executive Editor, BtoB


Speakers:
Steve Woods, Founder and CTO, Eloqua
Jeremiah Owyang, Industry Analyst, Altimeter Group

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