This webinar was originally broadcast on:
Monday, October 17, 2011 02:00 PM EDT / 11:00 AM PDT
Online communities are well-known for being educational and collaborative sites that can boost a company’s thought-leadership and credibility in their industry space – leading to an increase in sales activity.
But, advertising and lead generation on an online community is a delicate practice that requires a careful balance of brand awareness with general industry-knowledge. Without this balance, it is hard to build trust with potential customers who will come to your Community seeking educational information, not a sales pitch. This Webinar will cover how to achieve that balance by developing the right kinds of lead generation and promotional elements on your site, and allowing for various collaboration and interaction methods to take place between you, your customers and prospects.
What Attendees will learn:
- Ways to use your online community as a collaboration sites;
- How Online Communities can support branding and advertising initiatives and support your e-mail marketing, online ad or other promotional campaigns;
- How to achieve balance with your Online Community to establish trust
- How to promote your brand in the right way through your Online Community to capture leads;
- Which lead generation and nurturing activities work best – and what to avoid.
- Marketing & Advertising Professionals
- Thought Leaders
- Content Marketers
- Anyone who’s interesting in learning about how to apply cutting edge technology to their marketing and advertising initiatives to boost thought leadership and ROI.
Presenters
Rich Tehrani
Chief Executive Officer, Group Editor-in-Chief
TMCnet
Rich Tehrani is the CEO and founder of TMCnet, and over the past 14 years has guided its growth into the World’s largest and busiest b-to-b Web site. As a computer engineer who graduated from the University of Connecticut, Tehrani helped architect proprietary content-targeting technology which allows TMCnet to rapidly build viral, search engine optimized, news-generated online communities called Global Online Communities (GOCs) and channels. These custom-built communities and channels are an integral part of TMCnet, which reaches 2-3 million unique global visitors per month. According to Quantcast, TMCnet is ranked in the top 4,000 sites in the world, while Alexa ranks TMCnet in the top 2,500 sites in India and top 3,500 sites in the US.
Tehrani, CEO and group editor-in-chief, has led TMC in many capacities since 1982 and has been instrumental in the process of turning TMC into an engine for building communities online, in person and via print/electronic publications.
Jon Miller
VP Marketing and Co-Founder
Marketo
Jon leads strategy and execution for all aspects of Marketo's hyper-efficient demand center (powered by Marketo's solutions, of course). He explores everything from lead nurturing and social media to marketing ROI and revenue performance management in Marketo's popular blog, Modern B2B Marketing, and was named a Top 10 CMO for companies under $250 million revenue by The CMO Institute. Before co-founding Marketo, Jon held positions at Epiphany, Exchange Partners, and Gemini Consulting. Jon graduated Magna Cum Laude in Physics from Harvard College and has an MBA from the Stanford Graduate School of Business.
Sponsored by:
