Part 2: Making Your Content Count: How to Develop an Online Community that Builds Your Brand’s Reputation and Drives Sales
This webinar was originally broadcast on:
Wednesday, May 25, 2011 02:00 PM EDT / 11:00 AM PDT
Part 2 of this series will cover what many argue is the most important element of an Online Community: Its content. This Webinar will cover recent trends and statistics on where and how companies are investing in content marketing initiatives. We will discuss the variety of content pieces being utilized and measure their effectiveness to reach Online Community objectives. We will also cover which content elements might not be as effective for an Online Community depending on your company’s goals. Finally, we will discuss what to do with the content once it’s developed, and how to ensure it is leveraged and shared across all possible channels.
Presenter
Rich Tehrani
TMC Chief Executive Officer
Group Editor-in-Chief
Rich Tehrani is the CEO and founder of TMCnet, and over the past 14 years has guided its growth into the world’s largest and busiest B-to-B website. As a visionary, author and columnist, Tehrani has served as an expert witness and has been quoted frequently in such prestigious publications as the Economist and the New York Times.
As a computer engineer who graduated from the University of Connecticut, Tehrani helped architect proprietary content-targeted technology which allows TMCnet to rapidly build viral, search engine optimized, content-generated Online Communities. TMCnet has built over 200 Online Communities over the past 10 years and now offers them for B-to-B and B-to-C marketers across all industries. These custom-built Communities are an integral part of TMCnet, which reaches 2-3 million unique global visitors per month and is ranked in the top 3,500 sites in the U.S. by Alexa.
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