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Avoiding Fraud Landmines, Relationships With Physicians, & Building a Referral Network
As an HME provider, you need to create unique relationships with your referral partners, but how can you make sure you don’t step on any unseen fraud landmines?

With 78 million Baby Boomers retiring at the rate of 10,000 per day, we know the demand for DME is increasing exponentially, but that demand is butting up against limited funding from government programs and third-party payers. At the same time, providers must face down the “perfect storm” of competitive bidding; low reimbursement; stringent documentation requirements; and aggressive audits. How can they come out on top?

To survive and succeed in such a market, HME providers must implement innovative marketing programs and enter into heavily tailored arrangements with physicians and other referral sources. In so doing, it is essential that the supplier not step onto any fraud landmines.

This webinar will discuss the federal and state anti-fraud laws that DME suppliers must adhere to, including the federal anti-kickback statute; the federal Stark physician self-referral statute; the federal beneficiary inducement statute; the federal telephone solicitation statute; and examples of their state counterparts.

We will cover the types of marketing programs and relationships with physicians/other referral sources that are legally acceptable, including paying commissions to W2 employee marketing reps; paying fixed annual compensation to marketing companies; entering into Medical Director Agreements with physicians; sponsoring educational talks by physicians; providing meals and related items to physicians and their staffs; entering into “preferred provider” arrangements; and purchasing leads. This webinar will discuss those programs/arrangements that are legally unacceptable.

Equally as important, this webinar will set out concrete steps that the DME supplier can take to avoid fraud landmines in the first place, and take remedial steps if the supplier discovers that it may have engaged in fraudulent actions.

Attend so you will:
  • Know the federal anti-fraud laws that the provider must follow, and potential legal pitfalls.
  • Understand what marketing programs/arrangements with referral sources are legally acceptable, and which arrangements to avoid.
  • Know the steps the provider should take to avoid problems under federal and state anti-fraud laws.

Date: Thursday, July 12
Time: 11 a.m. Pacific / 1 p.m. Central / 2 p.m. Eastern
Duration: 1 hour
Registration: $99

About Our Speaker
Jeffrey S. Baird, Esq., is Chairman of the Health Care Group of Brown & Fortunato, P.C., an Amarillo, TX based law firm. Baird represents HME providers, pharmacies and other health care providers throughout the United States.

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Avoiding Fraud Landmines, Relationships With Physicians, & Building a Referral Network
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