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This webinar was originally broadcast on: Thursday, March 01, 2018 02:00 PM ET / 11:00 AM PT
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The advertising industry is in a state of fluctuation, as companies are transitioning away from traditional push model systems and embracing strategies that leverage transparent influencer and affiliate marketing.
Consider this:
By 2020, the market share for affiliate sales will swell to 7 billion dollars. Right now, 81 percent of marketers are actively seeking ways to drive engagement and awareness using influencer marketing.
There are, however, some major hurdles that need to be overcome. As Mavatar CEO Susan Akbarpour explains in this can’t-miss webinar, mCart for Retailers, at this point:
- Influencers aren’t getting discovered, or properly reimbursed;
- Marketers are wasting the majority of their marketing spend; and
- Consumers are getting inundated with large volumes of boring, stale content and receive no reward for sharing their favorite products.
What’s more, there is a tremendous lack of transparency and accountability in
advertising right now. Marketers are dealing with opaque and hidden layers of middlemen who claim to drive sales, but can’t back up their campaigns with metrics.
And at the same time, last-click hijacking is STILL a problem.
Fortunately, recent advancements in blockchain technology make it easier to overcome these shortcomings and leverage powerful, efficient and secure affiliate and influencer
marketing strategies.
In this webinar, CMOs, COOs and retailers will learn how to:
- Shorten the path to purchase from discovery to fulfillment
- Connect with popular brand influencers
- Reward influencers using integrated blockchain and cryptocurrency tokens
- Drive sales from social shoppers
- Create strong emotional connections between consumers and products.
- Receive a 25 percent bonus for participating in the pre sale of mCart tokens before the end of May when the first blockchain mCart driven marketplace will go live
Attendees will also learn about a two-day, invitation-only event happening in Napa, April 20-21, 2018 free of charge. This event, the Crypto Commerce Conference 2018, is a $5,000 value that will feature:
- Top speakers from the retail and cryptocurrency sectors
- Dinner gala and networking
- A wine country tour to Napa’s most exquisite wineries.
Presenters
Susan Akbarpour Co-Founder and CEO Mavatar Technologies, Inc.
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Moderator
Erik K. Linask Group Editorial Director TMCnet
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