Hispanic parents are a key consumer for brands today. Understanding this segment is critical for developing products, marketing strategies, and campaigns that will truly connect. And this doesn’t just mean moms, but dads and millennials as well.

Join us for our next Hispanic 411 webinar as Liz Sanderson, VP of Strategy and Insights at Univision, and Chris Kuty, SVP at Media Predict share findings from our latest study which uncovers the attitudes and behaviors of today’s Hispanic moms and dads, or rather, Mamás y Papás. Marketers will learn how to engage this segment and why it’s critical to reach them to ensure brands are optimizing their share and capturing the total parent market.

Topics to be discussed include:

• Parents today: An overview of both the differences and similarities between Hispanic and non-Hispanic parents
• New gender roles: An understanding of the shift in Hispanic gender roles and its impact on parenting
• Shopping behavior: A look at Hispanic parents’ shopper journey
• Engagement: Implications on how to best reach this consumer

Register here for Thursday, July 20th at 2:00 pm ET .

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