Drivers of Away-from-Home Iced Tea Consumption: Language and Attitudes

Tuesday, November 15, 2016 at 02:00 PM Eastern

Iced tea plays an important role in away-from-home beverage consumption across foodservice channels, dayparts, and menu types. As competition between venues continues to increase, so does the importance of an optimized iced tea offering. To this end, the language used to describe the iced tea and the benefits emphasized are often as impactful as the iced tea itself.

Summarizing findings from recent proprietary research conducted by Datassential for S&D Coffee & Tea, this webinar examines the behaviors, attitudes, and perceptions of iced tea drinkers to aid in this optimization, delving into both current and emerging iced tea preferences.

In this webinar, attendees will:
  • Understand preferences around iced tea types, formats, and customization options
  • Explore attitudes around iced tea compared to alternative cold beverage options
  • Identify the most impactful language for encouraging iced tea consumption
  • Gauge reactions to innovative or trending iced tea beverages


John Buckner, Vice President of Marketing, S&D Coffee & Tea
As Vice President of Marketing at S&D Coffee & Tea, the nation’s largest custom coffee roaster and supplier of iced tea to the foodservice industry, John Buckner leads the day-to-day marketing operations for the company—serving as a thought leader for beverage strategies, product innovation, and business development. In this role, he uses his strategic marketing and business operations skills to generate profitable growth by building brands, launching successful new products, and gaining distribution.

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