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How to boost retail sales with cognitive-based promotion planning in SAP landscapes

Originally broadcast on:
Date: Thursday, November 10, 2016
Time: 12:00 pm EDT/ 9:00 am PDT
Duration: 60 minutes (including Q&A)

Hosted by SAPinsider, content provided by IBM

In today’s retail market, consumers are in the driver’s seat ― buying what they need, when they want it, and constantly on the lookout for a better deal somewhere else, which is often just a quick tap away on a mobile device. To stay competitive, retailers need to optimize the efficiency of their promotion processes and gain deeper insights that will help them protect as well as grow their market share. Retailers running SAP landscapes have a powerful option available to them to address this need: extending the integrated promotion planning functionality of SAP Promotion Management for Retail with cognitive capabilities.

Attend this webinar and learn how a cognitive-based approach to promotion management can help merchants, planners, and category managers running SAP landscapes balance multiple objectives and selection parameters to improve promotion effectiveness and boost sales and profitability. You will learn how to:

• Implement a single merchant calendar that shows all promotional activity alongside changes to base prices and clearance pricing activities

• Use a cognitive engine to provide recommended promotional products with prices optimized for user-defined goals

• Enable users to create and evaluate multiple promotion scenarios to fine-tune a promotion and help ensure they receive the highest possible incremental lift

• Provide merchants and marketing with a collaboration area where they can create a plan to achieve their goals and then share that plan with management and executives

Featured Speakers:

David Arevalo, Senior Consultant, Global SSTS Cognitive Lead, is the Cognitive lead for the IBM Smarter SAP Trade Solution (SSTS); a fully integrated and pre-configured suite of SAP products designed to modernize and digitize retailers. Mr. Arevalo has built, configured and integrated best practice Retail processes and developed cognitive capabilities for the SSTS solution. He is known for combining business strategy with technological innovation so that organizations can make the best out of their systems.

Jose Paredes, Associate Partner, Global IBM Smarter SAP Trade Solution Lead manages the SAP Retail GTM activities in USA and is also the Global IBM Smarter SAP Trade Solution Lead. Jose has more than 21 years of experience implementing digital business transformations and solutions supported by SAP on CPG and Retail companies.

Oswaldo Zubillaga, Senior Manager, Global SSTS Sales to Revenue Lead, is the Sales To Revenue Solution Architect and Champion for our IBM Smarter SAP Trade Solution (SSTS). With more than 19 years of experience implementing business solutions supported by SAP and his mix of experience in retail, wholesales and distribution industries have been key to propose suitable solutions to our clients.