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Shifting to Software – The New Automotive Landscape

On-demand webcast: Aired live:
September 28, 2016 02:00 PM EDT

The automotive industry is rapidly shifting gears and accelerating to a software-defined future. Traditional automakers are redefining themselves as software companies, while a host of new entrants from the high-tech world are also making a play for the future of transportation.

The automotive industry is changing rapidly. Innovation is increasingly coming from electronic systems and software, which is challenging traditional automakers to redefine their platforms (and themselves) towards a new software-defined architecture. New entrants from Silicon Valley are challenging the industry to rethink and reinvent their products. As current electronic control architectures consolidate into sophisticated domain controllers, automakers must support those with safe, secure and reliable software to accelerate time-to-market, enhance flexibly, and reuse software across platforms.

In this webinar we will look at the new competitive environment, highlight lessons from software development in the consumer world, and examine attributes that can make a software platform a strategic asset.

Attend this webinar to learn about:
  • The Shift to Domain Controllers: Increasing complexity and cost in current systems will drive consolidation, but the right approach to software is needed to obtain the benefits.
  • Accelerating Change: Automakers’ product cycles are measured in years, so what is the right software approach to enable innovative features and rapid time to market.
  • New Competitors: New entrants from the high-tech world bring a different perspective to software development. What do they do, and what you can learn from them.

Speaker:
Thomas Bloor, Automotive Business Development Manager, QNX Software Systems

Moderator:
Curt Schwaderer, OpenSystems Media
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