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Content Rules – How to create a complete SEO content strategy

Tired of being told "content is king", or that "your dealership needs a content strategy" without any follow-up context or tangible examples? In this session, David Pye shares proven and emerging best practices for content with focus on all of a dealerships's revenue streams.

Dave's presentation will include:

  • Historical perspectives on search engines and their impact on dealership SEO in 2016.
  • Real examples of successful digital content – including blog posts, custom pages and the importance of also developing existing content.
  • A proven framework that any dealership can use to translate original strategic content into increased web traffic, shopper engagement, and conversions.

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