Social Media That Sells
Despite their product expertise and reputations for expertise, HME provider businesses generally experience middling success when it comes to leveraging digital marketing and social media to connect with consumers who use their products. The key lies in truly connecting to your audience with the right voice and right mix of content to turn your social channels into HME sales growth channels.

HMEB has gathered leading experts in digital marketing for consumers who have disabilities — all to provide you with the right road map that will help you best channel your company’s voice online.

The presentation will clearly outline what consumers want to hear, and don’t want to hear from you, in their social channels, on your blog and other e-campaigns, giving you the necessary voice of customer to get your digital marketing campaigns running and pointed to the right audience for success.

What we will cover:
  • Identifying the right social channels that work for your business.
  • Avoiding the common pitfalls in digital marketing that lead to failure.
  • How to create a digital campaign that lets you connect with actively engaged consumers.
  • Choosing the right partners for your digital programs.
  • Delivering a complete range of resources for your customers who have disabilities.

Duration: 1 hour
Price: Only $89 for access to the on-demand version of the event

Our Speakers:

Moderator - Lisa Wells has helped create several online social communities – Wheel:Life, Life After Spinal Cord Injury; and iPush Foundation — to assist wheelchair users in discovering new relationships, lifestyle resources and web-based support groups. Lisa also leads Get Social Consulting, a consulting practice that guides healthcare providers in creating online communication resources for people who have disabilities.

Margarita Elizondo is a power chair user, motivational speaker, entrepreneur, producer and host of Wheel Talk Wheel Issues, model, author and a Comfort Medical Ambassador. She is a strong advocate in the disability community and volunteers for numerous nonprofits.

Kristina Rhoadesis a T-5 complete paraplegic and she is the National Sales Manager for El Dorado Mobility. A strong advocate for wheelchair users, Rhoades has participated in United Spinal’s Roll on Capitol Hill, served as Ms. Wheelchair California, and uses a Colours Wheelchair, Bruno Independent Living Aids, as well as LegaWear products.

Thomas Morris is a Comfort Medical Ambassador and Liberty Medical customer, a diabetic and he uses a Quickie TI wheelchair, a Fillauer prosthetic leg, and Relyon diabetic test meters. Morris is active in peer counseling for amputees.
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Social Media That Sells
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