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Thursday, June 23, 2016 11:00 AM PDT / 2:00 PM EDT
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It’s not rocket science that data is a critical factor for a business’ success. Without it, they lack the intelligence to make educated decisions for improving workforce productivity and most importantly, their bottom line.

Despite today’s world of big data saturation, most companies – from the SMB to the enterprise – are still starving for data across some of their most essential business systems, such as Salesforce. Everyday communications, conducted in and outside of the office, are often left undocumented or logged in multiple disparate systems– making for cumbersome or even none existent reporting. And the little data that is available... It is costing companies BIG time!!

For example:

  • The average time it takes to log one call-[into Salesforce]-is 2.6 minutes, according to Griffith University. Multiplied by the number of calls a company’s workforce makes a day – and that’s a significant amount of time and dollars wasted.

  • 80% of senior executives say their biggest CRM challenge is getting their staff to use the software, according to Merkle Group Inc. With companies investing thousands of dollars a year on CRM systems, it’s no surprise that their ROI isn’t matching up.

Whether lack of compliance or time-consuming activity logging is to blame, savvy sales, marketing and IT professionals are realizing an easier and more efficient way to automate what was previously a very painful process. The solution lies in a communication system that is fully-integrated with their business tools – accessible anywhere at any time from the cloud.

With customization at its core, the possibilities for improving business process integration are endless. Integrated features like click to call, automatic call logging to a CRM or centralized database, and call screen pop-up notifications complete with contact records, all deliver a seamless workflow experience.

Moreover, advanced real-time reports aggregate call data that is automatically captured across devices, enabling real-time intelligence and analysis around call volume and productivity.

Vonage is a leader in providing business-class telephony integration across an array of CRMs and business systems. The Company utilizes an enterprise-grade hosted VoIP platform with business-ready APIs that deliver!

The Vonage Business system powers companies’ desk phones, applications, softphones and mobile devices.

Topics to be covered:

Current challenges across sales, marketing and IT

  • What is business process/CRM integration, and how it works
  • The benefits of a fully integrated communications system
    o Estimated ROI and Cost Savings: increase workforce productivity and mobility
    o Real-time data and intelligence: automated call reporting and analytics
    o Streamlined customer experience
    o Increased Reliability of Calls and Applications

Who should attend:
  • Sales Operations and CRM Administration
  • VPs, Directors, and Managers of Sales
  • VPs of Marketing and Marketing Analytics Executives
  • IT Decision Makers and Business Systems Administrators
  • VPs of Customer Support
  • Call Center and Contact Center Manager


Crisantos Hajibrahim
Product Evangelist,
Vonage Business


Peter Bernstein
Senior Editor,