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Guarantee User Adoption of UC:
3 Steps to Amplify IT’s Business Impact

Date: Wednesday, April 27, 2016
Time: 2:00 pm ET/11:00 am PT
Duration: 60 minutes
Sponsored by Fuze, hosted by Enterprise Connect and NoJitter

Today’s business conditions are forcing organizations to find dynamic and flexible communications solutions that can unify co-workers and deliver actionable metrics to solve the issues that matter most. As the way we communicate continues to evolve from voice to video and chat, we must consider the long-term benefits of unified communications.

But what happens if no one uses the UC tools you invest in? You can’t measure what you can’t see. User adoption is the Achilles heel of the IT department.

So how can you ensure user adoption? What are the benefits to you? To your co-workers? To your company?

Join experts Robin Gareiss, President and Founder of Nemertes Research, and Eric Hanson, VP & evangelist for conferencing and collaboration with Fuze, for this hour-long webinar to learn how to make this necessary leap of faith. You'll identify the applications that encourage -- and necessitate -- user adoption, mending your communications Achilles heel.

Attendees will learn how to:
• Build alignment between lines of business owners and business objectives
• Prioritize simplicity and flexibility in a solution
• Understand how to measure success


Robin Gareiss,
President and Founder, Nemertes Research

Robin oversees research product development, conducts primary research, develops cost models, and advises leading enterprises, vendors, and carriers. She serves as chief financial officer, as well.

For the past 20 years, Robin has advised and worked with hundreds of senior IT executives, ranging in size from Fortune 100 to Fortune 2000, analyzing their use of technology and capturing best practices. She also has developed industry-leading, interactive cost models for some of the world’s largest enterprises and vendors.

Robin is a widely recognized expert in Voice over IP, convergence, collaboration, advanced communications services, mobility, services, and branch-office technologies. She is a sought-after speaker at conferences and trade shows, presenting at IT Roadmap, VoiceCon, Citrix Synergy, AT&T Technical Leader Forums, Interop, Mobile Business Expo, Supercomm, Telecom, and CeBit. She also writes the IT Transformation column for No Jitter, and the Borderless Networks blog for Network World.

Eric Hanson,
VP of Marketing, Fuze

As Fuze’s VP & evangelist for conferencing and collaboration, Eric Hanson manages strategic initiatives with key customers and heads up analyst relations, while also representing the voice of the customer with product and engineering. Most recently, Eric served as the VP of Marketing for Fuze prior to its acquisition by ThinkingPhones. In this role, he managed user acquisition and conversion, brand, competitive analysis, and other business initiatives.

Eric is a serial entrepreneur with a background that spans disciplines including sales, design, operations, product, and M&A. He is passionate about visualization and communication technologies that optimize human interaction, increase engagement, and boost productivity among connected workers. Eric spent much of his career in creative services, leading distributed teams that delivered work for films including Iron Man, Hunger Games, and Avatar. He has a degree in Political Science and Economics from the University of California at San Diego.


Michelle Burbick
Associate Editor, No Jitter; Program Coordinator, Enterprise Connect

Michelle Burbick is the Associate Editor and a blogger for No Jitter, UBM Tech's online community for news and analysis of the enterprise convergence/unified communications industry. In addition to writing, editing, and managing No Jitter, Michelle also serves the role of Program Coordinator for its affiliated industry event, Enterprise Connect, the largest independent conference and exposition devoted to the enterprise communications industry.

Prior to coming to No Jitter, Michelle worked as a writer and editor, producing content for technology companies for several years. In an agency environment, she worked with companies in the unified communications, data storage and IT security industries, and has developed content for some of the most prominent companies in the technology sector.