Transform Mobile Moments with Analytics

Available On Demand

Each time a customer uses their mobile device to complete a task, it’s a mobile moment. Mobile moments exist all along the buyer’s journey, making mobile a central part of the customer experience and making mobile analytics essential to customer engagement professionals. To ensure that mobile applications evolve to keep up with ever-changing user preferences and behaviors, brands need to incorporate customer data and analytics into mobile from the start. Regularly scheduled mobile moment audits are necessary to better understand the customer and to realign business priorities to their changing needs.

In this webinar, IBM and featured Forrester analyst, Julie Ask, will share best practices from mobile leaders and discuss how you can move your organization toward greater mobile maturity – from simple to sophisticated -- to improve your customers’ experiences and optimize your business outcomes so you can win, serve, and retain customers in their mobile moments.

Presenters:

Henrietta Akpata, Product Marketing Leader, Customer Analytics, IBM Commerce
Julie A. Ask, Vice President, Principal Analyst serving eBusiness & Channel Strategy Professionals


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