|Many companies perceive the shift from up-front licensing models to subscription or usage-based models as an all-or-nothing proposition. In reality, many organizations are faced with addressable customer groups that have diverse purchasing processes and buying needs. In order to serve these markets effectively, sales processes that highlight choice and flexibility as competitive differentiators are able carve out a premium positioning.
In this webinar Joshua Bloom, a Partner in the technology practice of pricing consulting leader Simon-Kucher & Partners, will highlight the key decision points that help companies succeed in this balancing act.
Omkar Munipalle, Business Development Director at Gemalto will discuss how a licensing strategy needs to align with the chosen pricing strategy and how companies can leverage Gemalto to execute on their pricing best practices.
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