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How to provide an exceptional customer experience with

Originally broadcast on:
Date: Tuesday, March 22, 2016
Time; Noon ET/ 9:00 am PT
Duration: 60 minutes (including Q&A)

Hosted by SAPInsider, sponsored by IBM

With markets decided by the slimmest of margins, the customer experience can make all the difference. Providing exceptional customer experiences is about more than just a shift in technology, however — it is about remaking your processes and ensuring greater support for your customers, suppliers, and workforce. Achieving this goal requires a digital reinvention, and for SAP customers, SAP S/4HANA is at the core of this undertaking.

Migrating to SAP S/4HANA requires thoughtful consideration of your current state while enabling new analytics functions for structured and unstructured data. Attend this webinar to learn how to take this step with a cloud-based approach that integrates key data and advanced analytics, enables speed and agility, and adds a new level of real-time insight into your enterprise.

You will learn how to:

• Demystify the concept of “digital reinvention” and understand the forces that are driving it

• Increase customer value by learning how to approach a digital reinvention

• Understand how cognitive solutions add a new level of insight into your enterprise

• Minimize risk by avoiding common pitfalls

• Leverage SAP S/4HANA and cognitive solutions together by viewing a real-time demo


Mark Dudgeon, SAP Global CTO, IBM

Mark Dudgeon is the Global SAP CTO for IBM GBS SAP Service Line, based in Edinburgh, UK (but typically only there on weekends!). Having spent 20 years in architecture design and delivery for some of IBM’s largest SAP deployments, Mark’s role is now a wider remit ensuring that IBM has the right partnerships, capabilities, and offerings to support its customers in their digital transformational journey with SAP at their core.

Sven Denecken, SVP Product Management and Co-Innovation S/4HANA, SAP SE

In this role and next to Product Management and his cloud focus, Sven Denecken is assessing customer and market requirements and supporting SAP´s S/4HANA strategy. Via Co-Innovation projects he discovers key trends and best practices in application of new technologies. His experience working with customers and partners since decades, network to SAP´s field organization and industry analysts allows him to bring client issues and challenges directly into the solution development process, assuring that the next generation software solutions address customer requirements to focus on business outcome and help customers gain competitive advantage.

Gagan Reen, Associate Partner - Lab for SAP Solutions Leader

Gagan Reen is a dynamic Technology Executive thought leader within IBM GBS. In his current role he leads IBM’s SAP Technology Innovation Center globally. Gagan has been instrumental in the conceptualization, formation & execution of the Lab for SAP Solution within IBM. Gagan currently drives IBM’s SAP Co-Innovation Initiatives & asset development in liaison with various groups at IBM. He is accomplished as an Executive Architect and an Innovation Thought leader at IBM.